Friday 24 April 2009

My reflection of the Project

Frankly, I am not that enthusiastic about the project at the beginning, as Dolce & Gabbana is only the choice of my groupmates, but i do not have much interest in it at all. However, after about three-month studying, i know the brand much more than before. And I begin to build up my interest in it. When I get to know more and more about the brand, I become engrossed in everything about it. To me, it's no longer a project only, because i enjoy finding information of it, knowing more about their development, their collection, their inspiration, etc. My only regret is that I don't have much time to do it.. because of the AL exams, and the school tests...

I admire the creativity of Dolce and Gabbana. After observing their collection carefully, I think they are really a pair of talented designers. No matter the designs, the colours, or the details, they all design them very carefully. Also, I appreciate their innovative spirit. I can see from the collecion that on the one hand, they tend to retain the classical element of the brand. for example, they use black and white in the all the collection and the designs are usually skin-cut to show the perfect physique of females. But on the other hand, they will include some innovative element in the collecion too. In other words, sometimes, they will design some outfits which are quite different from the others, giving a refreshing impression. Unlike some other brands, they will not use the same pattern or the same design for every season.

Apart from that, applying the theories I learn from lessons on the real cases makes me more enthusiastic about the work. Studying theory is boring, but application is interesting. But actually, for the forecasting work, i am not that sure whether it's right or wrong to do in this way. To a certain extent, i use my intuition to do the forecasting. Now, it has been over. Having done the work, I feel really satisfied. I think that with limited resources(time) , i have done my best already.